My Work

Dunkin’ User Profile

Dunkin’ User Profile

In my Advertising and Public Relations Research class, my group and I were challenged to develop a brand user profile/persona PowerPoint slide deck bringing the Dunkin’ typical brand user to life via Simmons data analysis. This powerpoint holds a copious amount of information, but we […]

Mind Map + Creative Brief

Mind Map + Creative Brief

In my Introduction to Advertising class, I was tasked to “reinvent the hot dog.” From this, I had to conduct an interview and relay that information via mind map and creative brief.   Mind Map   Creative Brief

Silent Sam Story

Silent Sam Story

In my Writing and Reporting class, I was given an assignment regarding the fate of UNC-Chapel Hill’s talk-of-the-town Silent Sam. I interviewed people on their thoughts, and constructed and article showing the report.

 

Silent Sam Story