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Dunkin’ Research Report

Dunkin’ Research Report

After my team and I developed a Dunkin’ User Profile, we produced qualitative research of our own based on what we learned during multiple 1:1 in-depth interviews. We displayed this information in a PowerPoint presentation summarizing our qualitative research objectives, methods, key findings, recommended actions […]

Dunkin’ User Profile

Dunkin’ User Profile

In my Advertising and Public Relations Research class, my group and I were challenged to develop a brand user profile/persona PowerPoint slide deck bringing the Dunkin’ typical brand user to life via Simmons data analysis. This powerpoint holds a copious amount of information, but we […]

Mind Map + Creative Brief

Mind Map + Creative Brief

In my Introduction to Advertising class, I was tasked to “reinvent the hot dog.” From this, I had to conduct an interview and relay that information via mind map and creative brief.   Mind Map   Creative Brief