Month: April 2019

SONC Direct Mail

SONC Direct Mail

Below is an example of a piece of direct mail that would be sent to previous donors asking for another donation. ABOUT MY WORK WITH SONC I have recently paired my commitment to community and passion for writing in a service-learning course: MEJO 332, PR […]

SONC Feature Pitch

SONC Feature Pitch

Below is a sample of a feature pitch about SONC’s volunteer Liz Putnam. ABOUT MY WORK WITH SONC I have recently paired my commitment to community and passion for writing in a service-learning course: MEJO 332, PR Writing. I’m extremely proud to have been a […]

SONC Public Service Announcement

SONC Public Service Announcement

Below is an example of a PSA I created for Special Olympics North Carolina.

PSA.tmp

ABOUT MY WORK WITH SONC

I have recently paired my commitment to community and passion for writing in a service-learning course: MEJO 332, PR Writing. I’m extremely proud to have been a part of such a motivated group of students working to better the Chapel Hill community. This course taught me not only the technical skills essential to any professional communicator, but also how to work with clients to produce deliverables that fit their visions.

SONC Broadcast Release

SONC Broadcast Release

Below is a sample Broadcast Release created for Special Olympic North Carolina’s Law Enforcement Torch Run. ABOUT MY WORK WITH SONC I have recently paired my commitment to community and passion for writing in a service-learning course: MEJO 332, PR Writing. I’m extremely proud to […]

SONC Fact Sheet

SONC Fact Sheet

Below is a basic fact sheet created for SONC.   ABOUT MY WORK WITH SONC I have recently paired my commitment to community and passion for writing in a service-learning course: MEJO 332, PR Writing. I’m extremely proud to have been a part of such […]

Dunkin’ Research Report

Dunkin’ Research Report

After my team and I developed a Dunkin’ User Profile, we produced qualitative research of our own based on what we learned during multiple 1:1 in-depth interviews. We displayed this information in a PowerPoint presentation summarizing our qualitative research objectives, methods, key findings, recommended actions and next steps.

MEJO 379 Dunkin Donuts Research Report
Dunkin’ User Profile

Dunkin’ User Profile

In my Advertising and Public Relations Research class, my group and I were challenged to develop a brand user profile/persona PowerPoint slide deck bringing the Dunkin’ typical brand user to life via Simmons data analysis. This powerpoint holds a copious amount of information, but we […]

Mind Map + Creative Brief

Mind Map + Creative Brief

In my Introduction to Advertising class, I was tasked to “reinvent the hot dog.” From this, I had to conduct an interview and relay that information via mind map and creative brief.   Mind Map   Creative Brief